Category: Design Thinking

Ideation: Creativity Beyond the Brainstorm

I remember the first time I heard the word “ideate”, which means to form an idea, imagine, or conceive of something. It was a few months ago. My partner casually tossed it into a conversation, and I snorted: “Ideate? What kind of a word is THAT? That’s exactly the kind of made up business-speak that…
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Design Thinking: What Quadrant Are You Living In?

One of the reasons design thinking has become so powerful in organizational life is that the problems we face today are qualitatively different than the ones facing previous generations. Stanford’s Banny Bannerjee showed us a powerful chart dividing problems up depending on the familiarity or novelty of the contexts and solutions. The easiest place to…
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Design Thinking: Creativity CAN Be Taught

One of the most exciting things about design thinking is the conviction that creativity is something that belongs to everyone and not just the province of a lone few “creative types.” Stanford’s Bill Burnett told our class, “I may not be able to make you more intelligent. I may not be able to make you…
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Design Thinking: Who Is Your End User?

I started ministry in new church development. While most people think you should actually know what you’re doing to start a new church, there were times I think it helped I didn’t know my hindquarters from a hole in the ground. I had the advantage of knowing I didn’t know much. While not a total…
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Design Thinking: Not Giving Up Empathy on the Sabbath

Recently, I’ve been taking a class on Design Thinking. I kind of missed it, but in the last few decades design thinking became a “big deal.” Design thinking powers Apple and Google, the largest companies in the world in terms of market value. The Wall Street Journal designated Stanford’s Hasso Plattner Institute of Design, known…
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